2012 is Going to an Exciting Year
It’s Olympics year!
Now, I know there was a lot of disappointment about the way that ticket allocations were handled and I was one of the many thousands who were left empty-handed. However, I am sure they will be a great success and will be a big boost to the UK and help the economy.
So as industrial and technical businesses, can we do anything to take advantage of all the publicity the Olympics will generate? Well, obviously if any of your products are being used in any aspect of the Games then get writing and talking to editors about it now! There could be a very tenuous link, but hey, us creative writers will be able to work it up for you 
So, get your thinking caps on and grab the opportunity.
Actually, something to bear in mind when you are planning your publicity schedule is to try and make your releases topical. I know it’s not always easy in the trade and technical world but it can be done. Ask me and I’ll tell you!
thanks to Salvatore Vuono at FreeDigitalPhotos
