Getting Started on Twitter?

So, 2011 was the year all you engineering and technical companies set up your Twitter accounts right? If not, do so NOW please. You may not actively use it to start with, but like getting your company’s URL in the late 80s and early 90s, if you have a common name then the chances are you may have already missed the boat. If you are unsure of what to do, give me a call and I can help you get it sorted – even give you some ideas of how to get going.

Your next step is to get some followers. Simply search Twitter with your keywords (just like you would do with Google) and follow those who are tweeting about products or services you are interested in. Also remember that on Twitter people use hashtags # to highlight keywords so they will be more easily found. So, you will often find #loadcells or #windenergy, as examples. It’s also worth looking as the followers of the people you are following and see if they will be of interest. Don’t forget the trade magazines too, they often have interesting tweets and will retweet you to their followers. Oh, and you can start off by following me @InPressPR

Once you have followers, start tweeting! Product information, general company information, links to your website – all in 140 characters. That’s the challenge.

Don’t do all your tweeting at once. Maximum 3 per day and maybe a couple of retweets. Also, if you sell around the world, don’t forget to schedule your tweets so they won’t appear in  their Twitter feeds in the middle of the night.

I could write a book on this, but I won’t. Let’s leave it at that and promise me you will all have a Twitter presence by the end of the year.

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