Got News But Don’t Know Where to Send It?
I talked a few weeks ago about our new database that gives us access to thousands of editorial contacts throughout the UK and Europe. Well, it’s funny how these things happen, but just after the blog was posted, I was contacted by a technical company who were looking for a PR agency that would be able to help them with their PR strategy, press liaison and distribute press releases and case studies. They had a technical writer who had been writing case studies and testimonials for their website, but they realised they really weren’t making the most of these. the writer wasn’t interested in a PR role, so they set about the task of finding an agency who could fulfill this role, but weren’t too precious about not doing the writing themselves.
Ha! the last thing we are at In Press is precious and this brief was right up our street, although it is something we don’t often get asked as most clients wants us to do the writing as well.
So, it’s worth bearing in mind, if you are producing material yourselves that could be used by the print and online press, then make the most of it! The more places you are seen in, the more likely it is a prospective customer will find you. Talk to an agency (In Press puts its hand up 
) and see if they they can help.
