Oooh, We Have Access to a New Media Database
We all need resources to help us do our jobs. One of most vital is out media database. We need to make sure that we have it up to date with the latest editorial contacts and forward features. However, if we relied just on our own contacts and searches, it is probably all we would ever do to keep it updated and then where would be time for writing all those great press releases and application stories? 
So, we subscribe to a commercial database that gives us information on editorial contacts throughout the UK and Europe. As a responsible organisation and never wanting to miss out on an opportunity that will help us and our clients, we regularly review our suppliers. In the Summer, Denis and I spent a lot of time looking at the surprisingly large number of media database facilities out there.
In the end we chose to change and now have access to the wonderful facilities at MEDIAgility, part of the global PR Newswire empire. It means that we now have access to real-time information on thousands of journals, both online and offline, as well as websites and blogs. Our “space” on the database also enables us to customise contacts and save much-used distribution lists. It is also intuitive and so saves us time when distributing releases, giving us more time for writing and strategic development for clients.
We have been really pleased with our choice and know it will benefit all our clients. Could it benefit you?
