Want to Do Your Own Marketing but Need Help to Get Started?
We were recently approached by a company we carried out a PR campaign for a few years ago. They stopped while they were having a re-organisation and “never got round to starting again”. This time they had, for us, an unusual request.
Rather than using an outside agency to carry out their marketing, they had identified someone in-house that they would like to train up to eventually be Marketing Manager. As they manufacture highly-technical products that warranted some academic papers, as well as the usual product press releases and application stories, it was a sensible move. But the question was: “How do we train him?”
Of course, there are many training associations and companies out there, but there’s the age old problem we find in the engineering and technical markets (and I don’t include pharma and the computer industry in this!)and that is that the majority of courses are just too general. They don’t cover liaising with the trade and technical press, writing for a technical audience and many of the other day to day skills people need as a marketeer for industrial customers. And this is just what our client found. So, they asked us if we would get involved. Could we devise a mentoring programme that would result in their employee being able to handle the company’s marketing activity?
Of course we could and we did! We worked with the company, once a week for 3 months on specific projects and a general mentoring programme. Slowly but surely we could see our client progress and he had the great advantage that you don’t see with general training is the fact that he always had an expert on the other end of the phone to help him if he ever had any problems.
The initial phase of the programme is now over and we are confident our client now has a good grounding in marketing for his company’s target audience.
Could this be the way you would like to see your marketing carried out? Talk to us for more information.
One-to-one mentoring
